Summary
The city will spend $100,000 in tourism funds to put welcoming, city-branded messaging on vacant panels of existing Highway 99 billboards. Staff hopes the messaging — seen by roughly 108,000 drivers a day — will encourage travelers to stop, shop, and invest in Turlock, complementing the Turlock Marketplace and Chick-fil-A momentum.
At a glance
- Total mentions
- 1
- Last 30 days
- 1
Discussed at 1 meeting in the last 60 days; most recently Oct 13, 2026.
Impact analysis
$100,000 from tourism fund reserves, covering roughly three signs and about 16 panels.
Local businesses, restaurants, and downtown merchants hoping to capture highway travelers, especially during the holiday shopping season.
Mentions & discussions (1)
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